For Fashion Avenue, it has always been important that your personal data that we store is well protected. On May 25, 2018, the law GDPR entered into force. It then replaced the previous Personal Data Act (PUL) and the GDPR places even higher demands on us as a company when we collect and store personal data. Here you can read about how KullaGourmet handles your personal data. Feel free to contact us at info@fashionavenue.se if you have any questions.

Personal data
• By shopping at Fashion Avenue, you accept our privacy policy and our processing of your personal data. We protect your privacy and do not collect more information than is necessary to process your order. We never pass on your data to third parties without a legal basis.
• Fashion Avenue is responsible for the processing of personal data that you provide to us as a customer. Your personal data is processed by us in order to be able to handle your order as well as on occasions when you have requested newsletters or promotional offers – in order to be able to adapt the marketing to your individual needs.
• The information below is a summary of how we store and process your data in accordance with the General Data Protection Regulation (GDPR).
What is personal data?
Personal data is all information that can be directly or indirectly attributed to a natural person. This can be, for example, name, address, social security number, e-mail and telephone number.
What data is stored, when/how it is collected and on what legal basis
Deliver an ordered/purchased product or service and handle payments
In order to handle your order and answer questions related to your order (customer service), we store your first and last name, address, phone number, email address, IP address and purchase history through WordPress/Woocommere. All WordPress/Woocommerce data is stored within the EU (Denmark) on servers of the operating provider One.com).
This data is stored as long as we have a legal basis to process your data, for example to fulfill the agreement between us or to comply with a legal obligation according to, for example, the Consumer Purchase Act which means that a product can be complained about for 36 months.
Legal basis: Fulfillment of Purchase Agreement.
To be able to market goods and services
Personal data is processed to:
-Remind about forgotten/abandoned digital shopping carts
-Send direct marketing via e-mail, SMS, social media or other similar electronic channels of communication as well as by post. For example, by carrying out campaigns or sending offers and invitations to events to: all customers, a certain customer segment (e.g. shopped at least 2 times in the last year).
-Use personal data to be able to analyze and make decisions about the target group to which the marketing should be shown.
-Collect and transfer personal data to the company’s marketing partner(s) as well as selection of the target group for which the marketing should be shown.
The categories of personal data processed are:
Name, Contact details (e.g. address, e-mail, telephone number), Information on how the customer uses the company’s websites and other digital channels, Information on completed purchases, User-generated data (e.g. click and visit history)
In order to understand what type of marketing or direct marketing should be used, analyzes are carried out on:
How websites and other digital channels are used (e.g. which pages and parts of pages are visited and which searches have been made), Purchase history
Legal basis: For our use of marketing cookies, our legal basis is consent through the cookie acceptance pop-up.
For other personal data processing, we rely on the following legal basis: Recipients of newsletters, SMS, mail and website visitors – legitimate interest. The processing is necessary to satisfy your and our interest in being able to market products and services that are relevant to you.
Storage period: As long as we believe that you benefit from our communication and you have not chosen to actively refuse and no later than 12 months after your customer relationship with us ends. Customer relationship means that you have made at least one purchase with us in the last 12 months.
Remember that you always have the right to object to our marketing. You can do this directly in our emails and text messages through an unsubscribe link or by contacting us at info@ fashionavenue.se
If our marketing is displayed in social media, you can indicate your preferences directly in the platform in which you see the marketing, e.g. via your settings or in connection with the relevant post.
How Google handles personal data
In this link you can read about how Google uses the information they receive from those who use their apps and services.

Cookies
We also collect Personal Data through our Website using cookies (small text files that are placed on your device) that collect information on and from your browser so that we can provide a good experience for you when using our Website and our online services, etc. Name, e-mail address, IP address and browsing history are collected from you via, for example, the chat function or if you have filled in forms on our website. This is so that we can contact you in the best way at your own request. Read more about cookies in our Cookie policy.
What information is shared and for what purpose?
Payment provider
When making purchases, information is shared with our payment provider. What is stored is first name, last name, address, e-mail address and telephone number. If you choose to pay by invoice, the social security number is also saved with the payment provider. The information is saved to be able to complete the purchase and to protect the parties against fraud. The payment providers (payment services) we use are: Swiipe.

Pop-up for Newsletter
If you choose to become a newsletter subscriber by leaving your e-mail address in the pop-up box on our page, your e-mail address and first name will be stored. We use MailerLite for this pop-up feature. Here you can read the MailerLite Privacy Policy
An email is sent out about 2 weeks after the order is placed as a feedback to the placed order. This is a one-time email and should not be confused with the Newsletter.

Google
We use Google Analytics for analysis and Google Ads for advertising and personalized remarketing. In this link you can read about how Google uses the information they receive from those who use their apps and services.
This website uses Google Analytics, a web analysis service of Google, Inc. (www.google.com). Google Analytics uses cookies. These are text files that are stored on your computer and make it possible to analyze how you use our website. Google will use this information on our behalf for the purpose of analyzing your use of the website, compiling reports on website activity and providing other services relating to website and internet usage.
The GDPR serves as the legal basis for data processing with the user’s consent. We use said functions to analyze website usage and for marketing purposes.

Facebook & Instagram (Meta)
We use Facebook & Instagram for advertising and personalized remarketing. Here you can read Meta’s Privacy Policy.
Facebook/Instagram Conversion Tracking Pixel (Meta)
With your consent (via settings in the cookie notice that you accept on our site), our website uses the conversion tracking service for Facebook & Instagram (Meta). It allows us to track the actions of our users after they have been redirected to our website by clicking on a Facebook ad. In this way, we can record the effectiveness of Facebook ads for statistical and market research purposes. The data collected remains anonymous. This means that we do not have access to individual users’ personal data. Instead, collected data is stored and processed by Facebook. Facebook can connect this data to data from your Facebook account. Facebook uses the data for its own advertising purposes according to its data policy: https://www.facebook.com/about/privacy/ .
Facebook conversion tracking also enables Facebook and its partners to show you ads on and off Facebook. For these purposes, cookies will be saved on your computer.
Click here to change your settings on Facebook: https://www.facebook.com/ads/website_custom_audiences/.
Facebook Remarketing, Facebook Custom Audiences
This website uses the “Custom Audiences” targeting feature of Facebook & Instagram (Meta). When you visit our website, a direct connection is established between your browser and the Facebook server via the retargeting tags. As a result, Facebook will receive the information that you have visited our website with your IP address. This allows Facebook to link the visit to our website to your account. We may use the information collected in this way to serve Facebook ads. Read more about how the data is used in Facebook’s Policies: https://www.facebook.com/policy.
Click here to change your settings on Facebook: https://www.facebook.com/ads/website_custom_audiences/.

Microsoft Clarity
We use Microsoft Clarity services to analyze how our website is used, which helps us understand the functionality of our website. Here you can read the Microsoft Claity Privacy Policy.
User Rights
The right of access
You have the right to receive extracts from all information that we hold about you. Extracts are delivered electronically in a readable format.
Right to rectification
You have the right to ask us to update incorrect information or supplement information that is incomplete.

The right to be forgotten
You can at any time request that the data relating to you be deleted. There are few exceptions to the right to erasure, such as if it must be kept because we have to fulfill a legal obligation (for example, according to the Accounting Act).

Responsible for data protection
Fashion Avenue is responsible for the storage and processing of personal data in the online store and ensures that the rules are followed.
This is how we protect your personal data
We use industry standards such as SSL/TLS and one-way hash algorithms to store, process and communicate sensitive information such as personal data and passwords in a secure manner.
We use WordPress/Woocommerce and store your data at one.com, which is based in Copenhagen, Denmark. You can read about the One.com Privacy Policy here.

Changes to the General Terms and Conditions
We reserve the right to make changes to the terms and conditions at any time. Changes to the terms will be posted online on the website. The amended terms and conditions are considered accepted in connection with orders or visits to the website.

Dispute and choice of law
In the event that a dispute cannot be resolved in agreement with the company’s customer service and the customer, you as a customer can contact the Allmänna Reklamationsnämnden, see arn.se. For residents in an EU country other than Sweden, complaints can be submitted online via the European Commission’s platform for mediation in disputes, see http://ec.europa.eu/consumers/odr
In the event of a dispute, we follow the decision of ARN or the corresponding dispute resolution body.
Disputes regarding the interpretation or application of these general terms and conditions shall be interpreted in accordance with Swedish law.